BetterWorldBooks : buy 1 give 1 !

What if media were taking a glance at what makes our society more beautiful instead of spreading systematic bad-news ?

While the financial crisis is lying down on every newspaper available, some media, like Youphil (web magazine) or Sparknews (webTV) took a bet and decided to highlight worldwide great initiatives that could lead the way to an healthier and happier society.

Last Thursday January 26th, we had the great pleasure to support a wonderful Sparknew’s conference hosted at ESCP Europe that highlighted the amazing adventure of BetterWorldBooks a strong full profit enterprise tackling environmental AND social issues :

“Better World Books uses the power of business to change the world. We collect and sell books online to donate books and fund literacy initiatives worldwide. With more than 8 million new and used titles in stock, we’re a self-sustaining, triple-bottom-line company that creates social, economic and environmental value for all our stakeholders.”